Aytac Cash & Carry Data-Led Advertising Strategy Driving 4x Return

Project Overview

Aytac Cash & Carry partnered with Digimocha to transform digital advertising into a measurable growth channel.
The focus was not simply to spend more, but to use data and analytics to invest budget where performance was proven.

Analytics-First Foundation

Before scaling activity, we implemented and reviewed a full analytics setup, including:

Conversion tracking via GA4 and Google Tag Manager
Channel and campaign-level performance analysis
Identification of high-intent audiences and top-performing touchpoints

This analysis clearly highlighted where additional investment would deliver the highest return.

Strategic Budget Scaling

Based on insights from analytics:

Advertising budgets were strategically and confidently increased
Spend was shifted toward high-performing Google and Meta campaigns
Underperforming areas were reduced or removed

Budget growth was driven entirely by data, not assumptions.

Channels & Services Delivered

Google Ads (Primary Growth Channel)

Scaled Search and Performance Max campaigns
High-intent keyword targeting and location-based strategy
Continuous optimisation and smart bidding

Meta Ads (Facebook & Instagram)

Full-funnel structure with remarketing
Audience-led creative strategy
Performance-based budget distribution

Multi-Channel Execution

Google and Meta working together as a single growth system
Consistent messaging across platforms
Centralised performance tracking through analytics

Results

Advertising investment increased with controlled efficiency
Strong performance uplift across Google and Meta
Digital advertising return increased by approximately 4x
Paid media became a scalable, long-term growth channel for the business

Digimocha Insight

This project demonstrates a core Digimocha belief:
Growth comes from data-driven decisions, not bigger budgets alone.

With the right analytics foundation, scaling paid media becomes both predictable and sustainable